PALM has been the principal catalyst which has fuelled the industry by connecting manufacturers and distributors of pro Sound and lighting equipment for stage music production with dealers and end users. It is the place to meet buyers from India, which now ranks among the top 10 economies in the world and is on the map of the global sound and light industry by virtue of its purchasing power and on the strength to adopt the latest brands and technology.

Indian market for sound & light is showing strong growth from the last couple of years, which trend will continue to grow (or the next decade. Growth is driven primarily by a surge in the event and hospitality industry, as well as corporate AV business. The pro sound and light industry and audiovisual segment have registered growth in the number of rental companies and systems integrators catering to the events and corporate segment. All major brands are entering India on the PALM platform as international brand power has been confirmed in the Indian market context which affords high quality sound, light and AV equipment. Furthermore, Indian distribution has enough scope & depth for supporting new brands thereby fuelling the industry.